National E-Health Card ( Bangladesh )

Tools

Platform

Industry

Duration

OVERVIEW

Problems

Solutions

My Role

My Responsibility

UNDERSTANDING THE USERS

User Research

I started by digging deep into our users' habits to uncover what they truly need from a delivery app.

Pain Points

I pinpointed the exact moments where shoppers get frustrated or stuck during their current routines.

Persona

I built a realistic user profile to ensure every design choice remained focused on our target audience.

Empathy Map

I mapped out our users' emotional journey to better understand what they think, feel, and do while ordering.

USER RESEARCH

PAIN POINTS

PERSONA

EMPATHY MAP

COMPETITOR ANALYSIS

INFORMATION ARCHITECTURE

USER FLOW

MOSCOW TECHNIQUE

STARTING THE DESIGN

User Research

I started by digging deep into our users' habits to uncover what they truly need from a delivery app.

Pain Points

I pinpointed the exact moments where shoppers get frustrated or stuck during their current routines.

Persona

I built a realistic user profile to ensure every design choice remained focused on our target audience.

Empathy Map

I mapped out our users' emotional journey to better understand what they think, feel, and do while ordering.

DESIGN SYSTEM

DIGITAL WIREFRAME

MOCKUPS

PROTOTYPE

USABILITY TESTING

IMPACT & TAKEAWAYS

Impact

What I Learned

Future Plan

Challenges Overcome